CPM or CPC Payouts  At Triana Global, Social Network Advertising Publishers monetize Facebook, MySpace, Bebo, Hi5 Applications with CPC or CPM payment options. We give the Application Publishers the decision of how they want to be paid. You can choose a constant rate based your quality of traffic. CPCFor publishers that have got a good CTR , with lots of users coming through their website - CPC is the best option. We are the industry leaders per click, combine that with banner targetting , sends your eCPM sky rocketing. A good example of a publisher that uses CPC is iRepresent. Receiving only 69,000 impressions a day, the developer didn't think it would generate much revenue. 1.) On a CPM of 15c the app would only receive $10.35 per day. 2.) On a CPC rate of 10c, and a CTR of 2.7%: 69k * 2.7% * 10c = $186.30 per day. Not too bad for only 60k impressions per day! CPMFor publishers that get a lot of views per user, the solution is getting paid CPM. CPM is ideal for gaming apps, as users have up to hundreds of page views per session - without clicking on a single banner. Another example of a publisher that used CPM is My Racer. Receiving 1,500,000 impressions per day with only 40,000 daily active users. 1.) On a CPC rate of 10c, the CTR was 0.03%: 1.5M * 10c * 0.03% = $45 per day. 2.) On a CPM rate of 15c the app received $225 per day. Note: CPM or CPC gurantee is for 728x60, 468x60, 300x250 and 645x60 advertising sizes. Triana Global gives you the option of deciding how to monetize your application |
